Pettify

Privacy Policy

Last updated: January 2026

1. Introduction

Pettify Labs ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Pettify application ("the App"). Please read this policy carefully.

2. Information We Collect

We collect information that you provide directly to us, including:

2.1 Health & Fitness Data

We collect health information about your pets, including:

  • Vaccination records and schedules
  • Medical history and health notes
  • Weight tracking and growth monitoring
  • Medication schedules and dosages
  • Veterinary visit records

This data is stored locally on your device (Core Data) and synced to your private Firebase account. It is linked to your user account and is not used for tracking purposes.

2.2 User Content

We collect content you create and share within the App:

  • Photos and Videos: Pet photos, activity photos, and videos you upload
  • Other User Content: Pet names, notes, activity logs, behavioral observations, and event descriptions

All content is stored in your private account (Core Data + Firebase) and is never shared without your explicit consent (except through the Family Sharing feature, which you control).

2.3 Identifiers

We collect identifiers necessary for app functionality:

  • User ID: Unique Firebase UID for authentication and data synchronization
  • Device ID: Used only for push notifications and device management

These identifiers are linked to your user account and are not used for tracking purposes.

2.4 Usage Data

We collect anonymized usage information to improve the App:

  • Product interaction patterns (features used, interaction frequency)
  • Crash data and error reports
  • Performance metrics (app responsiveness, load times)
  • Other diagnostic data

This data is anonymized and aggregated—it cannot be traced back to individual users. It is not linked to your user account and is not used for tracking purposes.

2.5 Diagnostics

We collect diagnostic information to identify and fix bugs:

  • Crash reports and stack traces
  • Performance data (memory usage, CPU performance)
  • Other diagnostic data necessary for app stability

All diagnostic data is anonymized and used only for app improvement. It is not linked to your user account and is not used for tracking purposes.

3. How We Use Your Information

We use the collected information for the following purposes:

  • To provide, maintain, and improve the App's functionality
  • To create and manage your user account
  • To enable pet profile management and health tracking
  • To deliver AI-powered care recommendations through PetCareAI
  • To send notifications, reminders, and updates
  • To facilitate family sharing and collaboration features
  • To analyze usage patterns and improve user experience
  • To detect, prevent, and address technical issues or security threats
  • To comply with legal obligations

4. AI-Powered Features

The App includes AI-powered features such as PetCareAI. When you use these features:

  • Your pet's data (breed, age, health history, activities, names, photo descriptions, notes) may be processed by AI models to generate personalized recommendations
  • AI processing occurs on secure cloud servers operated by OpenAI
  • Important: Only pet-related data is sent to OpenAI—your personal information (email, name, address) is never sent to third-party AI services
  • Pet data sent to OpenAI is contextualized but not linked to your personal identifiers
  • OpenAI does not store API request data (zero retention policy)
  • AI-generated suggestions are for informational purposes only and do not constitute veterinary advice
  • We do not sell or share your pet's data with third-party AI service providers for their own purposes

Third-Party AI Service Provider: OpenAI
Purpose: App Functionality (AI Assistant)
Privacy Policy: https://openai.com/policies/privacy-policy

5. Data Sharing and Disclosure

We do not sell your personal information. We do not use your data for tracking purposes. We may share your information in the following circumstances:

5.1 Third-Party Service Providers

We share data with trusted third-party services that help us operate the App:

Google (Firebase)

  • Purpose: Analytics, App Functionality (data storage, authentication, push notifications)
  • Data Shared: Anonymized usage data, crash reports, performance metrics, diagnostic data
  • Privacy Policy: https://firebase.google.com/support/privacy
  • Tracking: No
  • Fingerprinting: No

OpenAI

  • Purpose: App Functionality (AI Assistant)
  • Data Shared: Pet-related data only (names, types, breeds, age, weight, health records, photo descriptions, notes). Your personal information (email, name, address) is NOT sent to OpenAI.
  • Privacy Policy: https://openai.com/policies/privacy-policy
  • Tracking: No
  • Data Storage: OpenAI does not store API request data (zero retention policy)

5.2 Other Sharing

  • Family Sharing: With family members you explicitly invite to collaborate on pet profiles
  • Legal Requirements: When required by law, court order, or governmental authority
  • Business Transfers: In connection with a merger, acquisition, or sale of assets (with prior notice)
  • With Your Consent: When you explicitly authorize us to share specific information

6. Data Security

We implement industry-standard security measures to protect your information, including:

  • Encryption of data in transit using TLS/SSL protocols
  • Encryption of sensitive data at rest
  • Secure authentication mechanisms
  • Regular security audits and vulnerability assessments
  • Access controls limiting employee access to personal data

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as your account is active or as needed to provide services. You may request deletion of your account and associated data at any time. After deletion:

  • Your account and pet profiles will be permanently removed from active systems within 30 days
  • Backup copies may be retained for up to 90 days for disaster recovery purposes
  • Aggregated, anonymized data may be retained for analytical purposes

8. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your account and personal data
  • Export: Download your data in a portable format
  • Opt-Out: Unsubscribe from marketing communications
  • Restrict Processing: Limit how we use your information

To exercise these rights, please contact us at [email protected].

8.1 California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Right to Know: You have the right to know what personal information we collect, use, disclose, and sell about you. You may request that we disclose the categories and specific pieces of personal information we have collected about you in the past 12 months.
  • Right to Delete: You have the right to request that we delete your personal information, subject to certain exceptions.
  • Right to Correct: You have the right to request correction of inaccurate personal information.
  • Right to Opt-Out of Sale/Sharing: We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising. If you use our mobile app, you can manage your privacy preferences in the app settings.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
  • Right to Limit Use of Sensitive Personal Information: We do not use sensitive personal information for purposes beyond what is necessary to provide our services.
  • Right to Data Portability: You have the right to receive your personal information in a portable format.

How to Exercise Your California Privacy Rights: To exercise any of these rights, please contact us at [email protected]with the subject line "California Privacy Rights Request." We will respond to your request within 45 days, or as required by law.

Verification: We may need to verify your identity before processing your request. We will only use the information you provide to verify your identity and process your request.

Authorized Agents: You may designate an authorized agent to make a request on your behalf. We may require proof that the agent has been authorized by you to act on your behalf.

Categories of Personal Information Collected: In the past 12 months, we have collected the following categories of personal information: identifiers (user ID, device ID), health and fitness data (pet health records), user content (photos, videos, notes), and usage data (anonymized analytics). For details, see Section 2 "Information We Collect" above.

Categories of Personal Information Disclosed: We disclose personal information to service providers (Firebase, OpenAI) for business purposes only. We do not sell personal information. For details, see Section 5 "Data Sharing and Disclosure" above.

9. Children's Privacy (COPPA Compliance)

Our Service is Not Directed to Children: The App and this website are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13 years of age. If you are under 13, please do not use the App or provide any personal information to us.

COPPA Compliance: We comply with the Children's Online Privacy Protection Act (COPPA). If we discover that we have inadvertently collected personal information from a child under 13 years of age, we will delete such information immediately upon discovery. If you are a parent or guardian and believe that your child under 13 has provided us with personal information, please contact us immediately at [email protected]and we will promptly delete such information.

Parental Rights: Parents have the right to review, request deletion of, and refuse further collection or use of their child's personal information. If you are a parent and wish to exercise these rights, please contact us at [email protected].

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

11. Tracking and Cookies

We do not use your data for tracking purposes. We do not track users across apps or websites owned by other companies. We do not use your data for advertising purposes.

The App may use cookies and similar tracking technologies to enhance user experience and collect anonymized usage data. You can control cookie preferences through your device settings.

App Tracking Transparency: The App complies with Apple's App Tracking Transparency framework. We do not request permission to track you across apps and websites because we do not engage in such tracking.

11.1 Do Not Track (DNT) Signals

CalOPPA Compliance: We respect your privacy choices. Currently, our website and app do not respond to "Do Not Track" (DNT) signals from web browsers or mobile devices because we do not engage in cross-site tracking or behavioral advertising.

We do not sell your personal information to third parties, and we only share data with service providers (Firebase, OpenAI, Apple) as necessary to provide our services. These service providers are contractually obligated to use your information only for the purposes we specify and in accordance with this Privacy Policy.

Global Privacy Control (GPC): If you use our mobile app, we honor Global Privacy Control (GPC) signals and other privacy preference signals. You can manage your privacy preferences, including opt-out requests, in the app's privacy settings.

If you have questions about our data practices or how we handle DNT signals, please contact us at[email protected].

12. Data Types We Do NOT Collect

For transparency, we want to clarify that we do NOT collect the following types of data:

  • Contact Info: Email is used only for authentication through Firebase Auth, not for contact outside the app
  • Financial Info: All payments are processed through Apple StoreKit—we do not collect or store payment information
  • Location: Location services are optional and not used by default
  • Browsing History: Not collected
  • Search History: Not collected
  • Sensitive Info: Not collected
  • Contacts: Not collected
  • Purchases: Purchase data is handled entirely by Apple StoreKit
  • Audio Data: Not collected

13. Third-Party Links

The App may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

CalOPPA Notice: In accordance with the California Online Privacy Protection Act (CalOPPA), we will notify you of material changes to this Privacy Policy. Material changes include changes to the categories of personal information we collect, how we use or share your information, or your rights regarding your personal information.

15. California Online Privacy Protection Act (CalOPPA) Compliance

This Privacy Policy complies with the California Online Privacy Protection Act (CalOPPA). As required by CalOPPA, this policy includes:

  • Categories of Personal Information: A clear description of the categories of personally identifiable information (PII) we collect (see Section 2 "Information We Collect")
  • Third-Party Sharing: Disclosure of the categories of third parties with whom we share personal information (see Section 5 "Data Sharing and Disclosure")
  • User Access and Modification: A description of the process by which consumers can review and request changes to their personal information (see Section 8 "Your Rights and Choices")
  • Policy Updates: Information about how users will be informed of material changes to this Privacy Policy (see Section 14 "Changes to This Privacy Policy")
  • Do Not Track (DNT) Disclosure: Our policy regarding Do Not Track signals (see Section 11.1 "Do Not Track (DNT) Signals")
  • Contact Information: Our contact information for privacy-related inquiries (see Section 16 "Contact Us")

Effective Date: This Privacy Policy is effective as of the "Last updated" date shown at the top of this page.

16. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Pettify Labs
Email: [email protected]
Website: https://pettifyapp.com

For California Privacy Rights Requests: Please email us at[email protected]with the subject line "California Privacy Rights Request."